ESCOLA SUPERIOR DE MEDIA, ARTES E DESIGN
POLITÉCNICO DO PORTO - CAMPUS II (VILA DO CONDE)
ABOUT THE INSTITUTION
PHOTOGRAPHY COURSES AND CURRICULAR UNITS
The cycle of studies in Photography aims at the qualified training of artists and photographers endowed with skills and critical capacity to develop the photographic discourse in its various aspects, both professional and authorial. In this sense, a strong practical component is emphasized, which enables the acquisition of technical skills and encourages experimentation and authorial development. The theoretical component aims to develop discursive and critical skills, as well as a historical and political awareness that encourages in students an innovative and challenging practice. Given the rapid and successive transformations in the field of image and, consequently, in the paradigms of photography, the course presents a wide range of curricular units that enable transdisciplinarity between photography and areas that allow the exploration of other “media” and formats that are fundamental for a contemporary photographic discourse supported by the indispensable technical support and by infrastructures and equipment of high quality.
The Master in Audiovisual Communication has two specializations: Photography and Documentary Cinema or Audiovisual Production and Direction. The course promotes the development of skills in research, theoretical conceptualization, artistic creation and project practice and aims to train professionals with higher qualifications in the field of research in photography, documentary and fiction filmmaking, directing, producing, sound, photography and audiovisual direction. In the first year, students work on theoretical issues related to research methodologies and the practices of photography and cinema (fiction and documentary) in the Artistic Residency. In the second year they develop an authorial project in one of the following areas: photography, documentary filmmaking, or fiction filmmaking. Alternatively, they can integrate a professional internship in a company or institution in the area under study. This master’s program, privileging interdisciplinarity and the relationship with the outside world, integrates in its curricular plan an Artistic Residency, the photography, cinema and multimedia cycle – Imagens do Real Imaginado – and several external initiatives. It welcomes the participation of national and international teachers, creatives, professionals in technical areas, filmmakers and photographers. It has protocols with several universities and partnerships with the main cultural and artistic organizations: Curtas de Vila do Conde, Olhares Frontais de Viana do Castelo, DocLisboa, Instituto de Cinema e Audiovisuais, Centro Português de Fotografia, Universidade de Santiago de Compostela, South Wales University, Derby University and Research Centers CCRE/FAUP, i2ADS/FBAUP, eCPR de Wales, among others.
In this curricular unit the basic principles of photographic technique are approached with manual control digital equipment, encouraging an intensive practice, observation of examples and collective discussion of results.
This curricular unit provides advanced photographic training with professional equipment, applied to portrait, product and landscape photography, promoting the integration of photography in multimedia environments.
Introduction to the structural foundations of the photographic phenomenon: from optical image to photometric quantification and control of density, contrast and color.
Handling the camera for formal and creative applications: sharpening, action, freeze and drag.
Use of the portable flash attached, as an element of qualitative modeling of the existing lighting.
Critique of photographic construction in thematic personal work. Use of the coupled portable flash, as an element of qualitative modeling of the existing illumination.
Study and practice of documentary photography in the areas of photojournalism, portraiture, landscape and architecture, with tools that allow a fully digital and analog / digital workflow.
Divided into two modules, this curricular unit (UC) equips students with advanced technical notions of production and post-production related to the universes of fashion advertising. This course is characterized by a high practical component and strong conceptual awareness.
Design and development of a photographic project, accompanied by a written report of technical, historical and critical contextualization on the chosen theme, culminating with an exhibition, a book and the public defense of the work.
uniMAD | Research Unit in Media Arts and Design, despite being a recently created unit, benefits from the long experience of its researchers and shares the objectives and reality of the young school to which it belongs. On one hand, it hosts multiple areas of knowledge, distributed by dimensions such as Design, Photography, Cinema, Communication and Media, Userrmation Technologies, Web Technologies and Digital Arts, and on the other hand, it benefits in a very particular way from their intersection, which allows it to place itself as a privileged partner in artistic, research and research/action projects that require technical, technological, artistic and theoretical know-how. Attentive to the reality and demands of contemporary societies, uniMAD understands the urgency of producing and making knowledge available by crossing artistic and technological production and the discourse on these products with broader concerns that we could call an ecological attitude in artistic and technological production and diffusion. Research is seen by uniMAD as a factor for the affirmation of the institution and its faculty at the national and international level. To this end, it is urgent to stimulate commitment to local culture and to the business fabric, raising awareness and involving researchers, promoters, and policy makers in research programs. In order to promote its growth it projects its scope of intervention in the national territory in synergic partnerships with similar institutions and in national and international networks. The pursuit of some of its main objectives implies the promotion of an attitude of rigorous participation in the construction of technological and artistic knowledge, the defense of a policy that allows the valorization of artistic practices as processes of knowledge construction, the involvement in the sustained progress of interactive media and web systems, the progressive and articulated increase of projects and the recognition of their added value through funding applications that ensure their continuity.